"There's this misconception out there that the camera doesn't lie -- well, it lies all the time," said Mindy Stricke, proprietor of a Web site called SingleShots. "It lies as soon as you pick it up."
SingleShots helps online daters gain an edge by fixing up their head shots. At rates ranging from $25 to $65 per picture, SingleShots can remove a double chin, lose the blemishes, smooth over those wrinkles and take a few pounds off. For Stricke, SingleShots is a side venture unrelated to her normal photography work -- but, she says, her business-executive customers are starting to ask for the same work.

Stricke likes to think what she does for online daters emphasizes good looks that were already there in the first place. But sometimes, she says, working with clients can become a delicate negotiation because some people want more digital help than she's comfortable doling out.
"At the end of the day, they're going to have to meet somebody in person -- and explain why they don't have any hair," she said.
Photoshop is the ubiquitous software tool of choice for folks wanting to muck around with photos. With a new version slated for release by the end of this month, the program's aim is to make image manipulation even easier.

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